VISION
Transcend sports values and codes and embody them in the design of a jewel with strong identity and therefore unify two very different worlds, sports and jewelry, that is the vision of MY KEE !
MY KEE represents the key to success, happiness, equality, diversity, self empowerment.
CONCEPT
MY KEE is our version
of the legendary GI plate, a military accessory created with very operational functions which became iconic through the years.
The original expression
of strength and personality coming from this legacy are highlighted by a sophisticated design through the unique combination of material and colours.
The choice of colours and chromatic
combinations are made by MY KEE ambassadors and represent the diversity and qualities of each individual.
MY KEE holds a strong message of equity, freedom and gender equality.
MY KEE becomes a way of self-expression for men and women by personalizing their jewel. This customization is the expression of your own idendity related with your passion, way of life and dreams.
We are all free to make our own life choices.
MY KEE is our version
of the legendary GI plate, a military accessory created with very operational functions which became iconic through the years.
The original expression
of strength and personality coming from this legacy are highlighted by a sophisticated design through the unique combination of material and colours.
The choice of colours and chromatic
combinations are made by MY KEE ambassadors and represent the diversity and qualities of each individual.
MY KEE holds a strong message of equity, freedom and gender equality.
MY KEE becomes a way of self-expression for men and women by personalizing their jewel. This customization is the expression of your own idendity related with your passion, way of life and dreams.
We are all free to make our own life choices.
MY KEE is available in three ranges:
Ambassador / gold, titanium and diamond
Premium / silver, titanium and diamond
Fan / silver, aluminium and zirconium oxide.
Our choice_MY KEE
The founders
The project MY KEE is leaded by a pair-work representing two environments, sports and jewellery:
Stefano Bernabino, Italian, expert in Sports, Media and Communication. Former sports journalist, former content and production director for Discovery Eurosport. Founder of Sport Seeds (www.sport-seeds.com), agency of creation, innovation and storytelling in sports.
Guillaume Boutry, French jeweller, worked in Asia and United States for the greatest French and international jewellery brands. Former director of development for american group David Yurman. Founder of Phi Paris, jewellery creation and development company.
Stefano Bernabino, Italian,
expert in Sports, Media and Communication
Former sports journalist, former content and production director for Discovery Eurosport. Founder of Sport Seeds (www.sport-seeds.com), agency of creation, innovation and storytelling in sports.
Guillaume Boutry, French jeweller,
worked in Asia and United States for the greatest French and international jewellery brands.
Former director of development for american group David Yurman. Founder of Phi Paris,jewellery creation and development company.
Stefano Bernabino, Italian, expert in Sports, Media and Communication. Former sports journalist, former content and production director for Discovery Eurosport. Founder of Sport Seeds (www.sport-seeds.com), agency of creation, innovation and storytelling in sports.
Guillaume Boutry, French jeweller, worked in Asia and United States for the greatest French and international jewellery brands. Former director of development for american group David Yurman. Founder of Phi Paris, jewellery creation and development company.
The ambassador
Maéva Clémaron, professional football player, defensive midfielder of English club Everton ladies and French national team, is the ambassador of MY KEE project.
As Guillaume and Stefano are developing a project of memorial rings with football clubs, an unexpected match will be a key moment and a decisive turn.
A Monday morning of September 2019, at Manchester International Airport, Stefano and Maéva miss their plane to Paris for a few seconds… A five hour wait before the next flight will allow them to share their common passions, sports and football first, and then their respective professional activities.
Stefano shares the strong moment he lived during many World Cups and Olympic Games covered as a journalist. He tells about his actual activities with his agency working on projects in sports, among them his sports & jewellery project developed with Guillaume.
Maéva in return talks about her football experience in England which started a few weeks ago, and about her passion for architecture, activity developed alongside her career as an athlete.
MY KEE was born !
As Guillaume and Stefano are developing a project of memorial rings with football clubs, an unexpected match will be a key moment and a decisive turn.
A Monday morning of September 2019, at Manchester International Airport, Stefano and Maéva miss their plane to Paris for a few seconds… A five hour wait before the next flight will allow them to share their common passions, sports and football first, and then their respective professional activities.
Stefano shares the strong moment he lived during many World Cups and Olympic Games covered as a journalist. He tells about his actual activities with his agency working on projects in sports, among them his sports & jewellery project developed with Guillaume.
Maéva in return talks about her football experience in England which started a few weeks ago, and about her passion for architecture, activity developed alongside her career as an athlete.
MY KEE was born !
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1
Bail
Original bail creation inspired and inherited from a climbing hook opening and closing system
2
Honey Comb Plate
Titanium Plate representing strength, resilience and durability but at the same time on an original honey comb openwork, perforated frame, letting guess the material, the color, the gravures of the golden plate below.
The Honey Comb openwork design can recall, accordingly to personal interpretation, a flower, a football, the solar system or more…
3
Grain de beauté (Mole)
A diamond on the bottom left side of the titanium plate, as a clin d’oeil to Maeva’s grain de beauté…
4
ID Plate
Golden plate with 2 sides:
A/ engraved personal information: Plate N°, First & Last Name, Nationality, Club, #, Personal Motto
B/ Engraved transparency of the honey comb plate with MY KEE Logo
1
2
3
4
1
Bail
Original bail creation inspired and inherited from a climbing hook opening and closing system
2
Honey Comb Plate
Titanium Plate representing strength, resilience and durability but at the same time on an original honey comb openwork, perforated frame, letting guess the material, the color, the gravures of the golden plate below.
The Honey Comb openwork design can recall, accordingly to personal interpretation, a flower, a football, the solar system or more…
3
Grain de beauté (Mole)
A diamond on the bottom left side of the titanium plate, as a clin d’oeil to Maeva’s grain de beauté…
4
ID Plate
Golden plate with 2 sides:
A/ engraved personal information: Plate N°, First & Last Name, Nationality, Club, #, Personal Motto
B/ Engraved transparency of the honey comb plate with MY KEE Logo
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